Red Bee Media expands BT Sport partnership

Red Bee media will provide additional broadcast services, including access services, rich metadata and sports analysis software Piero, as part of an expanded deal with BT Sport.

The firm first announced in April that it had been chosen by BT to provide playout, channel and media management services for BT’s new live sports offering, which went live this month.

Red Bee, which was acquired by Ericsson earlier this year, will now also  provide live and pre-recorded subtitling and audio description services, rich metadata services and its 3D sports analysis software, Piero.