RTL Netherlands said that visits to its web properties from mobile devices has more than doubled in the first half of the year, thanks to its investment in second screen experiences around its shows.
The broadcaster said that visits to its video-on-demand platform RTL XL had also grown by 20% compared to the same period last year.
Arno Otto, managing director, RTL Digital Media said that in the first half of 2012, mobile visits to RTL domains accounted for 21% of traffic. “Now we measure 46% and I expect that growth to continue over the next six months,” he said.
Otto credited the success to digital extensions for shows like RTL5’s Holland’s Next Top Model. A game app for the show was downloaded 10,732 times and received 6.7 million views on Facebook, the broadcaster said.
The firm also launched apps for shows like RTL4’s X Factor, while recently-launched online video reports from RTL Weather & Traffic received 565,000 views in June.
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