The company behind the live music-themed iConcerts HD TV channel has put a new management structure in place, which it claims will accelerate growth in international markets.
As of this month, Switzerland-based Transmedia Communications has installed its COO, Mathieu Sibille, as new CEO, with former chief exec and company founder Etienne Mirlesse moving upstairs to become executive chairman.
“The new structure will enable Transmedia to scale up and meet the growing demand for our products” said Mirlesse.“ Mathieu brings to the table significant corporate experience and over the past six months has proven his ability tooptimise and grow the iConcerts global operations.”
Furthermore, Transmedia has created a new UK-based production subsidiary, iConcerts Entertainment (iCE), which will focus on sourcing content and original productions.
iConcerts co-founder and editor-in-chief Natalia Tsarkova will helm iCE. “There are a lot of concert shows out there, but not enough creative television formats centred around the live music experience,” she said. “We now have the global distribution network and the production capability to produce such content for our fans. We also aim to feature local stars internationally, and create unique East-West musical collaborations.”
Transmedia claims the changes will allow it to “optimize growth and accelerate its rapid international expansion following the deployment of the iConcerts HDTV channel and digital platforms in over 80 countries, including Mainland China”.
The iConcerts brand comprises a HD TV channel and VOD platform available in numerous territories in Europe, Asia, Sub-Saharan Africa and the Middle East.