BBC Worldwide signs ad deal with Admeta

Swedish ad exchange firm Admeta has signed a deal with BBC Worldwide to monetise properties like Top Gear and Good Food outside of the UK.

Admeta  technical platform includes real-time auctions, real-time optimisation and real-time reporting for performance campaigns and gives its clients complete control over brand, advertiser- relations, and inventory.

The firm said the deal was proof of Admeta’s international growth and follows the launch of new North Amercian offices in New York and Ottowa last year.