The BBC has launched an ad campaign designed to explain the benefits of connected TV to UK viewers.
The TV and radio campaign, which launched on BBC1 yesterday evening, highlights how audiences can catch up on their favourite BBC TV programmes on their connected TV.
The BBC said the initiative “supports the BBC’s on-going commitment to improve awareness and uptake of new technology and platforms, contribute to better media literacy in the UK and help audiences to derive as much value as possible from their licence fee.”
It will also demonstrate how viewers can watch BBC programmes on the BBC’s iPlayer catch-up service via apps for connected TV.
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