Revenue for satellite TV providers in the US market is set to increase by 1.8% year-on-year to US$39.8 billion (€30.5 billion) this year as more consumers subscribe to these services, according to new stats.
The report, from research firm IBISWorld, claims that higher spending on satellite services is also anticipated to result in an annualised revenue growth rate of more than 4.5% over the five-year period to 2013.
“Over the past five years, the top companies have successfully expanded their scope and revenue by offering an increasing array of services and continually improving their quality,” said IBISWorld.
The firm added that, with satellites already in orbit, the industry’s two main players, DirecTV and Dish Network, only incur low costs per additional subscriber. As such it expects industry concentration to stay high in the next five years.