Dubai-based My-HD Media has signed a deal with satellite operator Arabsat that it says will expand the reach of its pay TV channels to more than 170 million viewers in the Middle East and Africa.
The long-term partnership agreement will allow My-HD’s pay TV offering to reach 80 countries in the region and will be used by the firm to expand its offering, which currently includes more than 25 HD channels via satellite including all eight MBC HD channels in MENA.
“We aim to build a diversified bouquet of 40 HD family entertainment channels and we are confident that our association with Arabsat will be a long term profitable collaboration that will add significant value to both parties but most importantly to the end consumer,” said Cliff Nelson, CEO of My-HD Media.
Khalid Balkheyour, president and CEO of Arabsat, added that the objective of the deal was to provide a “commercially viable, mass market ready, end-to-end distribution platform to the broadcasters on Arabsat. My-HD Media will allow broadcasters to capture additional HD business across MENA.”
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