Rovi signs Chinese DivX deals

Rovi has signed two Chinese DivX deals that will see the video technology integrated into Changhong digital TVs and Philips-branded TVs set for distribution in the country.

The deal with consumer electronics manufacturer Changhong means that Rovi has now signed DivX agreements with each of the top five digital TV manufacturers in China. Changhong TVs will have DivX HD video certification as well as offer support for DivX streaming.

The Philips distribution will result from a new deal Rovi has reached with TVP Technology Limited, a display solutions provider that plans to add add DivX Plus HD certification into Philips-branded TVs in China.

Rovi, which announced both deals today, hailed the Changhong deal as a “significant milestone” for the company as it continues to gain momentum in the country with original equipment manufacturers (OEMs) and original design manufacturers (ODMs) – companies that design products that are then branded by another firm.

The TVP Technology comes after Rovi in January announced a deal with Mei Ah Digital and China Mobile Hong Kong to use DivX Plus Streaming to deliver premium entertainment services to mobile users.

“As a premier ODM, TVP’s support for DivX technology further reinforces Rovi’s momentum in this rapidly growing market and highlights the universal value and appeal of the DivX Certified Program,” Rovi senior VP, sales and marketing, Simon Adams.

“Philips TVs will add to the already expansive DivX ecosystem and increase the number of options for consumers who want to access and enjoy a growing catalog of Hollywood entertainment available in the DivX format.”

The DivX Certified Programme lets consumer electronics manufacturers differentiate their products and guarantee reliable DivX video playback across all devices that bear the DivX logo. The format can be read on devices including phones, tablets, televisions and other digital media players.

DivX Plus Streaming is an end-to-end solution for secure adaptive streaming for over-the-top content service providers on multiple platforms.