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Tesco launches Clubcard TV

Tesco has launched its Clubcard TV streaming service, offering free movies and TV shows to customers of the supermarket chain.

The service is powered by Tesco’s Blinkbox on-demand rental service, which Tesco acquired in 2011.

At launch Clubcard TV will offer “hundreds” of titles, including films like The Assassination of Jesse James by the Coward Robert Ford, The Shawshank Redemption and shows like The Only Way is Essex and Doc Martin.

“The reason we can offer great programming for free is because customers will see relevant advertising before and during the movie or TV show they are watching. We’ll use Clubcard data to tell us what might be relevant for our customers and therefore help us deliver a more personalised service,” said Michael Comish, CEO of Tesco Digital Entertainment.