Half of mobile phone owners in five central and eastern European countries have expressed a strong internet in watching TV on their mobile phones in a study conducted by mobile TV specialist Vidiator.
Half of respondents expressed a “definitive interest” in viewing TV on mobiles, with the figure rising to 69% in Romania. Fifteen per cent of respondents to the survey said they had no internet in watching mobile TV.
Local news and weather was the most desirable genre of content in every region, with as many as 71% of respondents in Poland expressing an interest. Sixty-nine per cent of respondents indicated a desire to consume mobile video services whilst traveling or going about their daily commute to work, and over a third said they would be willing to pay for a service that allowed them to stream live TV and movies on their mobiles while out and about.
A high number of respondents also expressed an interest in using mobile phones to watch TV in their bedrooms in the home.
Vidiator surveyed 1,105 mobile phone owners in Poland, the Czech Republic, Slovakia, Romania and Bulgaria.
“Our new report shows that consumers in central and Eastern Europe are ready and waiting to pay for mobile video content,” said Tae Sung Park, CEO at Vidiator.