The company is partnering with French producer Mediatic System to launch the channel, which is a 24-hours news outlet. It has a team of 30 celebrity and entertainment journalists reporting from Paris, LA, New York and London.
Non-Stop People will also have a number of digital extensions including mobile and tablet apps as well as a website running exclusive content.
Hugues Dangy, founder and president of Mediatic System, has become channel head.
“Non-Stop People is a completely revolutionary idea, taking the model of CNN and applying 100% entertainment and celebrity content. We are excited to be setting a new precedent for entertainment reporting along with CanalSat and Banijay,” said Dangy.
Francois de Brugada, executive vice-president, Banijay Group added: “This partnership is part of a number of strategic initiatives for Banijay Group in the digital world. Non-Stop People is not only a unique concept for a news channel but an efficient tool for distributing entertainment and celebrity content across all platforms. We are already working on an international roll-out for the channel and exploring the many ways that we can further exploit this rich new pool of resources.”