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Sky secures key cricket rights

UK pay TV operator BSkyB has secured a raft of England cricket deals.

The operator has signed deals to air six overseas tours that will see England play Australia, South Africa and India between 2012 and 2020. The rights package means Sky will remain the live rights holder for the Ashes test series between England and Australia.

Barney Francis, managing director of Sky Sports, said; “The Ashes is one of world sport’s greatest events and we can now guarantee the next three series, home and away. Test cricket has always been core to Sky Sports and it continues this winter with the start of a six-year deal with India. Then, as England look to take the test crown back from South Africa our viewers can see their next two series in South Africa.”

Tags: BSkyB, UK