Roku names Streaming Stick partners

Over-the-top TV technology specialist Roku has announced TV supplier partners to support its Streaming Stick, which can enable non-connected TVs, primarily in the US, to be turned into smart devices.

Element Electronics, GlobalVue International, Haier, Hitachi America, Best-Buy brand Insignia, Mitsubishi Electric, Onkyo and Integra, OPPO and TMAX Digital will support the device, which is about the size of a USB Flash Drive. The Streaming Stick can enable devices that feature Mobile High-Definition Link (MHL) to receive Roku’s OTT service.

The streaming stick will feature built-in WiFi, a processor, memory and Roku’s smart TV software. It can be controlled by the TV remote and will provide access to Roku streaming channels.