Cinema chain UGC has contracted Canal Plus Régie, the advertising sales arm of the pay TV operator, to commercialise advertising space on its screens from the beginning of next year.
UGC has 364 cinema screens in France, including 198 in Paris and the Ile de France region. According to Canal Plus, this is the first time that a cinema group has looked to a TV group to manage the commercialisation of its screens.
ICYMI: Securing your revenue in the new age of video piracy: DTVE’s Digital Symposium looks at the threat and how t… twitter.com/i/web/status/1…
18 September 2020 @ 21:00:01 UTC
ICYMI: Smaller SVODs risk failure if they don’t partner up says Moody’s analyst digitaltveurope.com/2020/09/18/sma… https://t.co/m06WtotRRE
18 September 2020 @ 20:00:00 UTC
ICYMI: Premier League secures stop-gap deal in China with Tencent Sports digitaltveurope.com/2020/09/18/pre… https://t.co/S8p38pJmxu
18 September 2020 @ 18:00:02 UTC