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UGC contracts Canal Plus unit for screen advertising

Cinema chain UGC has contracted Canal Plus Régie, the advertising sales arm of the pay TV operator, to commercialise advertising space on its screens from the beginning of next year.

UGC has 364 cinema screens in France, including 198 in Paris and the Ile de France region. According to Canal Plus, this is the first time that a cinema group has looked to a TV group to manage the commercialisation of its screens.