According to the company, the number of films and TV episodes being watched on internet connected devices exceeded the number of DVDs, Blu-rays and Games rented by over 20% so far this year. This represents an increase of over 400% on the same period last year. Lovefilm said its DVD rental business is still growing and is up 25% year-on-year.
In January, the company passed the two million subscriber mark in Europe.
Jim Buckle, managing director of Lovefilm, said, “The first quarter of 2012 has shown us two things: that Lovefilm members are watching more films and TV series both on the internet and on DVD than ever before and; in less than three years, streaming through Lovefilm Instant has become more popular than renting DVDs.”