Nearly two thirds of the viewing on web-connected TiVo units is now delayed television or on-demand video via broadband, according to the company. TiVo tracks anonymous usage across some two million TiVo devices.
Among US TiVo users who subscribe to or use Netflix, YouTube and Hulu Plus, live viewership is as low as 27%, according to TiVo.
“This new second-by-second data shows that on demand viewing though a combination of time shifting on the DVR and broadband OTT has become a huge part of the consumer’s entertainment mix,” said Tara Maitra, senior vice-president and general manager of content and media sales for TiVo. “The trend here is obvious. For most of their video, these consumers prefer to watch on-demand, whether it’s recorded off the air, cable, satellite, or delivered via broadband. It really has become all about whatever they want to watch, whenever they want to watch it.”
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