French consumers lead the way in connected TV ownership according to new research. YouGov numbers reveal that 18% of French consumers own a smart TV ahead of Denmark in second with a 15% ownership rate. Sweden is third, with 11% of consumers owning a connected set, ahead of Finland, Germany with 12% and 11% respectively.
The UK, meanwhile, has 10% ownership and just 4% of consumers said they would be buying a connected TV in the next year. Commenting on the findings about UK consumers, Dan Brilot, media consulting director, YouGov said: “There can be no burying of heads in the sand. This uncertainty and confusion amongst consumers about the technology is clearly an obstacle for manufacturers who will have to raise awareness of their product’s capabilities if Smart TV’s are to become as ubiquitous as Smartphones.”
ICYMI: @netflix's Asian growth #DTVEWeekInView https://t.co/EqYkViKi61 https://t.co/sGSHPpLKXM
19 October 2018 @ 21:00:00 UTC
ICYMI: 52% of #GenZ males more interested in 'non-traditional #sports', according to @WhistleSports. hhttps://t.co/wBnc22Es6i
19 October 2018 @ 19:00:00 UTC
ICYMI: UK government unveils details of 60m ##kidsTVfund. hhttps://t.co/3h2DjMmVEy
19 October 2018 @ 18:00:01 UTC
DTVE's October 2018 issue is out now! https://t.co/AFlz4PFEIc https://t.co/lVxlLFteC3
19 October 2018 @ 17:30:00 UTC
.@EnglishClub_TV launches on @AppleTV. #VOD #OTT https://t.co/w4KEa26gM9
19 October 2018 @ 17:00:00 UTC
