French consumers lead the way in connected TV ownership according to new research. YouGov numbers reveal that 18% of French consumers own a smart TV ahead of Denmark in second with a 15% ownership rate. Sweden is third, with 11% of consumers owning a connected set, ahead of Finland, Germany with 12% and 11% respectively.
The UK, meanwhile, has 10% ownership and just 4% of consumers said they would be buying a connected TV in the next year. Commenting on the findings about UK consumers, Dan Brilot, media consulting director, YouGov said: “There can be no burying of heads in the sand. This uncertainty and confusion amongst consumers about the technology is clearly an obstacle for manufacturers who will have to raise awareness of their product’s capabilities if Smart TV’s are to become as ubiquitous as Smartphones.”
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