New research conducted among UK consumers suggests that price is the factor given the most consideration when deciding whether to pay for an IPTV service. The respondents put price ahead of “good content” and “service performance” in their list of priorities.
The study, conducted by ISPreview, found that 57% of respondent were actively interested in new IPTV services, with 47% already having some form of pay TV. 36% said affordable price was the most important element for a new service to get right with 28% pinpointing good content and 18% saying service performance and video quality were the most important factors.
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