Video technology company Technicolor has launched MediaEcho, a new app to enable broadcasters to deliver synchronisation of secondary content with Blu-ray, video-on-demand and broadcast programming.
MediaEcho is designed to synchronise content including cast, crew and production information, historical facts, audio and video onto a tablet device that allows viewers to engage with the programme without cluttering the main screen, according to Technicolor. The app can also assist with integration of social media, allowing users to post comments, share content and connect during their viewing experience, and can enable e-commerce within the app, allowing fans to purchase items related to the programme from their tablet.
MediaEcho is compatible with Apple and Android tablet platforms. Synchronisation of the content with a Blu-ray feature is made possible through Technicolor’s BD-Live technology to enable two-way communication between an internet-connected Blu-ray Disc player and tablet device. For broadcast and VOD features, synchronisation is accomplished via Technicolor’s own audio watermarking technology.