Discovery is launching its female-skewed lifestyle channel TLC in Denmark, Finland and Portugal, helping it to achieve its stated ambition of reaching 100 million homes before end-2011.
Discovery started rolling out TLC internationally in March 2010 and originally said that the channel would be in 100 million homes by spring 2011, a target later pushed back to end-2011. The channel will roll out in Finland on November 1 and Portugal on November 2. A Latin American launch will take place at the same time and earlier this month it launched across Africa and in Denmark.
Reaching the 100 million mark for the international channel means it will reach the same number of homes as its domestic counterpart, which has full distribution in the US.
Mark Hollinger, president and CEO, Discovery Networks International said: “TLC’s brand strength and programming diversity has become a powerful complement to the Discovery Channel brand – and the strong ratings generated by both TLC programming from the United States and original series created by DNI’s production team are already attracting loyal audiences in multiple markets around the world.”
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