Allociné looks to DTT and international expansion for growth

French movie website provider Allociné has emerged as one of the candidates to apply to operate a new free-to-air channel on the country’s digital-terrestrial platform.

Allociné CEO Grégoire Lassalle told the Reuters news agency that he believed the company had a good chance of gaining one of the new frequencies to be allocated on the platform.

Allociné has already launched a channel on IPTV networks with an annual budget of €6-8 million.

Lassalle said that Allociné aimed to achieve revenues of €50 million from advertising within two years, based on a strategy of expanding into TV in France and internationally online. He said he expected France account for 60% of revenues at most in two years, down from 80% today.

Tags: Allocine, DTT, France

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