French movie website provider Allociné has emerged as one of the candidates to apply to operate a new free-to-air channel on the country’s digital-terrestrial platform.
Allociné CEO Grégoire Lassalle told the Reuters news agency that he believed the company had a good chance of gaining one of the new frequencies to be allocated on the platform.
Allociné has already launched a channel on IPTV networks with an annual budget of €6-8 million.
Lassalle said that Allociné aimed to achieve revenues of €50 million from advertising within two years, based on a strategy of expanding into TV in France and internationally online. He said he expected France account for 60% of revenues at most in two years, down from 80% today.