MAI to audit Dutch pay TV

Media Audits International (MAI), the recently launched international arm of US-based cable audit firm Cable Audit Associates, is to launch its first European countrywide audit of pay TV subscribers for channels in the Netherlands.

MAI, which will audit Dutch pay TV this month, represents over 40 channels. The audit is designed to provide evidence of contract compliance and accuracy in subscriber reporting by pay TV distributors, giving pay TV channel providers an accurate picture of subscriber numbers and the revenue they should receive from them.

“The Netherlands is a great example of a typical modern pay TV environment with all relevant technologies well developed and represented; cable, satellite, pay DTT and IPTV,” said Simon Pollock, senior vice-president, international, MAI. “Few operators represent a large number of pay TV subscribers so it’s the perfect launch pad to show the benefits of accountability to both operators and content owners.”

The company plans to launch an audit in one other key territory before the end of 2011.