Polish radio service moves into TV

Popular Polish radio station Czwórka has launched a TV version of its service, including clips featuring journalists, music videos and performances by DJs and bands appearing in its studios, and has secured carriage with a number of pay TV providers, with cable operator Multimedia Polska the latest to announce a carriage deal.

Czwórka – Radio z Wizją launched at the end of last week, airing daily from 06:00-13:00, and is also available on ‘n’, Cyfra Plus, Aster, UPC Poland, Vectra, INEA, Toya, SatFilm, TK Chopin and TVK Elsat, as well as on the internet. Interactivity with viewers is provided via Facebook SMS, email and instant messaging.