DTH To Overtake Cable Revenues by 2016

Newly-released data from Digital TV Research Ltd predicts that this is the year global DTH satellite revenues will overtake cable revenues for the first time.

The figures feature in the new Digital TV World Revenue Forecasts report. The report also predicts that on-demand revenues will increase much faster than subscription, though from a much lower base. By 2016, DTVR puts on-demand at US$5.7bn (3.3% of the total).

Report author Simon Murray predicts: “DTH revenues will reach US$86 billion in 2016, up from US$71 billion in 2010. It will command nearly half the total revenues by 2016, up from 43% in 2006. The US will remain the DTH market leader, though its share of the total will fall from 54% in 2006 to 41% in 2016. Brazil will add the most DTH revenues (US$3.1 billion) between 2010 and 2016 – more than doubling its total in the process.”

Murray says Cable TV will begin its slide this year, with revenues falling by US$7 billion between 2010 and 2016 to US$69 billion. However, cable operators will gain extra revenues by converting subscribers to bundles.

Meanwhile, IPTV revenues will climb to US$17 billion in 2016, up from US$6 billion in 2010, and Pay DTT revenues will grow to US$2.3bn from US$1.6bn. Italy will supply almost half of the 2016 Pay DTT figure.
Overall the report says PayTV revenues will grow to US$173bn by 2016, up 12% on the figure for 2010.