Mediaset expects slight fall in ad revenue

Italian broadcaster Mediaset expects to end the first six months of this year with a slight fall in advertising revenues, the company has said.

Mediaset still expects to outperform the Italian advertising market as a whole, which it says will see revenues fall by between 4% and 5% over the first half. The broadcaster said that it did not expect any significant change in this trend in the second half of the year.

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