MTG wins Olympic rights for Sweden

European broadcasting group MTG has won the exclusive Swedish broadcasting rights for the Olympic Winter Games in 2014 and Olympic Games in 2016. The rights include broadcast coverage on free-to-air TV, pay TV, mobile and the internet.

MTG will broadcast at least 100 hours of coverage from the Winter Games, to be held in Sochi, Russia, and 200 hours from the Rio de Janeiro Summer Games. The main coverage will air on the group’s free TV channels with supplementary coverage offered on its various pay TV channels.

Coverage of the Games will also be made available via mobile phones and the internet by Viaplay, MTG’s multiscreen internet-based video streaming service.

“It is a major milestone for us as a Group to secure the rights to broadcast coverage of the original and most popular sports event in the world,” said Hans-Holger Albrecht, president and CEO of MTG. “Our extensive portfolio of free and pay TV channels, and the availability of our content through so many different platforms in Sweden, enables us to make full use of such properties. MTG is the leading sports content distributor in Sweden, and we produce and broadcast over 5,000 hours of live sports annually. This acquisition reflects our strategic focus on securing premium sports content and making it available to viewers across all of our channels and platforms.”