The launch of VodafoneÂs Spanish internet TV service, which launched last November, was cancelled twice, due to problems with the serviceÂs WiFi connection.
Vodafone SpainÂs head of strategic projects Juan Latasa said the Vodafone Internet TV service, which enables users to send content from other devices within the home to the set-top box to view on the TV via WiFi had to overcome a number of obstacles before launch. ÂThe project was cancelled twice. It was not easy to get to market but weÂre very happy we finally did. One of the reasons we cancelled was problems with WiFi connections but we eventually solved it.Â The company is planning to launch a streaming service to other devices via WiFi shortly, Latasa said.
Vodafone Internet TV offers a combination of linear channels, OTT services and widgets, as well as the ability to move media content around the home. Latasa said that despite launching into a competitive pay TV environment, Vodafone was able use its Âlast mover advantageÂ to offer an innovative and, crucially, cheap service. In a market where pay TV operators charge anything from Â20 to Â80 for services, Vodafone charges its broadband customers an additional Â5 for its TV service. Latasa said the telco had worked hard to keep costs down, including sourcing set-top boxes for Â100 that it sells to customers for Â39. ÂThe project is very simple for customers but very complex for us. We had to work hard to bring costs down but we actually invested very little to deploy this project,Â he said.
While Latasa didnÂt reveal customer numbers he claimed Vodafone Internet TV had more customers in its first four months than one of its rivals had four years after launching. He also said Vodafone would introduce DRM soon to enable it to offer premium VOD titles. It currently offers 25 free movies on-demand each month.
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