Sky Deutschland launches TV everywhere service

Pay TV operator Sky Deutschland has launched a multiscreen offering, Sky Go, available in Germany and Austria. The package allows Sky subscribers to use the service via a second set-top box and on their PCs and mobile devices for €12 a month.

Sky Go includes a movies on-demand service as well as access to premium sports channels and sports content on-demand.

Sky has bundled its existing multiroom service into Sky Go, with users paying a €19 activation fee for a second smartcard. In all, Sky channels can be viewed on up to four additional devices, including the PC (via the Silverlight player), a second TV and (in the case of sports content) an iPhone or iPad. Sky had previously announced that its Apple apps would become pay services later this year.

CEO Brian Sullivan said that Sky Go would be extended in the course of the year, with the Sky Film on-demand service to be added to the Sky Go iPad app and the integration of a new Sky Sport News HD channel. Sky also plans to extend the service to Android devices within the next 18 months, as well as games consoles and connected TVs.

“Sky Go is the beginning of a TV revolution and is a core part of our vision for TV in the 21st century,” said Sky CEO Brian Sullivan. “Customers demand and deserve the best service possible, providing the widest choice, the highest quality, the most control and the best innovation, and here at Sky we are absolutely dedicated to delivering on this vision. Whether it be via our Sky Welt, Sport, Fusßball Bundesliga and Film services, or Sky HD and Sky Plus, we have always lead the market in bringing the best entertainment experience to our customers. Sky Go is the next logical step. Over two-thirds of our customers have expressed an interest in this type of flexibility – it starts today, and there is still a lot more to come.”