Cable marketing organization CTAM Europe announced the winners of its Creative Awards Programme at its EuroSummitÂ in Budapest last week.
CTAM Europe received 51 entries for its six awards.
In the service provider category, UPC Austria took the gold award for brand image and positioning for its Fiber Power on your PC campaign, with Com Hem and Vectra taking silver and bronze.
The Acquisition and Retention Marketing gold award went to Telenet for its Pause digital TV campaign, with UPC Netherlands and Telenet taking silver and bronze.
New Product or Service Launch gold award went to Zon MultimÃ©dia for its Zon Fibra campaign, with SBB taking silver and Zon MultimÃ©dia also taking bronze.
In the networks and content provider category, Brand Image and Positioning gold and silver went to Chello Creative for its Tim Burton Library campaign and Fly Me to the Movies campaign, while bronze went to HBO Central Europe.
Gold and silver awards for Acquisition or Retention Marketing went to HBO Central Europe for its Cinemax Good Movies campaign and No Ad and HBO.eu campaigns, while Bronze went to Discovery Networks Europe.
Finally, the New Product or Service Launch gold award went to Comcast International Media Group for Chelsea Lately, while sliver and bronze went to HBO Polska and SPT Networks Central Europe respectively.
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16th February 2019