Colors to launch in the Middle East
Viacom18, a joint venture between MTV owner Viacom and Indian broadcaster Network18 is launching its flagship entertainment channel Colors in the Middle East. This comes as the company has struck a distribution deal with Middle Eastern pay TV operator Arab Digital Distribution.
The channel will air a raft of Indian series and international formats including India’s Got Talent and Big Boss, the local version of Endemol’s reality series Big Brother.