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Colors to launch in the Middle East

Viacom18, a joint venture between MTV owner Viacom and Indian broadcaster Network18 is launching its flagship entertainment channel Colors in the Middle East. This comes as the company has struck a distribution deal with Middle Eastern pay TV operator Arab Digital Distribution.

The channel will air a raft of Indian series and international formats including India’s Got Talent and Big Boss, the local version of Endemol’s reality series Big Brother.