Motive moves to acquire Adecq Digital

Motive Television, the digital TV technology investment company set up by former CME CEO Len Fertig and former Chrysalis TV chief Mick Pilsworth, has proposed to acquire a majority stake in Barcelona-based Adecq Digital, which developed the Bestv technology to deliver on-demand services to non-connected digital-terrestrial set-tops, for £4.75m (€5.7m).

Motive has held global distribution rights (excluding Spain and Italy) for Bestv technology since July 2009. Bestv technology has been in national commercial operation at Mediaset in Italy and regionally in Spain since December 2009; pilot operations are currently underway at TV Nova in the Czech Republic and Antenna Hungaria in Hungary.