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YouSee looks to develop early-release VOD

Danish cable operator YouSee has teamed up with film distribution company Scanbox Entertainment Denmark to explore the possibility of developing an early release video-on-demand window in Denmark.

YouSee and parent company TDC (via IPTV) will offer UK movie Street Dance to VOD viewers tomorrow, seven weeks before it is available for sale and rental on DVD. YouSee said it wanted to develop an alternative first-release window via VOD to generate interest in films that otherwise would struggle to secure distribution in the market.