News


NRJ plans female-oriented HD channel

French broadcast group NRJ wants to launch a new female-oriented HD channel on the country’s digital-terrestrial platform, according to local reports.

Jean-Paul Baudecroux, CEO of NRJ Group, which airs the general entertainment channel NRJ12 on the digital-terrestrial platform, said that the group wanted to launch a second HD channel called Chérie HD, to be headed by Maryam Salehi, deputy director of the group, and NRJ12 executive Françoise Marchetti. He said that he wanted to compete on a more equal basis with TF1 and M6, which have four and three channels on DTT respectively.