Search engine provider Yahoo! has struck a deal with Turkey-based TV and set-top manufacturer Vestel Group to integrate Yahoo! Connected TV in its TV sets in Europe.
Vestel, the largest supplier to TV sets in Europe with an estimated 16% share of the LCD TV market and a 25% share of the digital set-top box market, will ship Yahoo! Connected TV to consumers in over 40 countries from the first quarter of next year.
“As a leader in the consumer electronics space, Vestel is committed to delivering the highest quality entertainment experiences across devices to our consumers. Yahoo! has a proven track record of enabling a powerful developer community and delivering the best Internet TV experiences to millions of users around the world,” said Turan Erdogan, board member and president of sales, marketing and R&D, Vestel Group. “Through this partnership, we provide customers with a high-quality, easy to use, well-known platform for delivering Internet apps directly to our connected products.”