4Multimania becomes LoloTV

Baltic kids channel 4Multimania is to change its name to LoloTV from the beginning of October.

4Multimania was launched at the end of 2008 across the Baltic states, broadcasting in Lithuanian, Latvian, Estonian and Russian, based on the Russian-language kids channel Multimania, launched in 2005 and aired across Russia, Belarus, Ukraine and Kazakhstan.

Estonian telco Eesti Telecom has announced that the channel will retain its place in the basic package of its Elion TV service.