Apple has relaunched its Apple TV product, with a price reduction and a move to rentals rather than download-to-own.
The updated device will cost US$99 (77), a significant reduction from the original US$299 and current US$229 price tag. The smaller device does not allow any media storage as Apple focuses on offering streamed movies and TV shows, rather than letting users download content to own. It will offer first run movies for US$4.99 in HD and US$3.99 in SD. TV shows will cost US$0.99 but, unlike movies, will only be available in the US for now. US users will also be able to stream films from rental service Netflix and access online services including Flickr and YouTube.