Fastweb launches interactive ads

Italian IPTV operator Fastweb has launched a new interactive ad service.

The service, enabled by a technology developed by justAd.TV, allows internet advertising campaigns to run on FastwebTV set-top-boxes. The banner ads are displayed on the TV screen when the viewer pauses video or when fast-forwarding. The technology means advertisers can have a single campaign for internet and TV audiences.

Sales of the ads will be managed by WebAds.