UK IPTV operator BT Vision will air a raft of Bollywood movies on its video-on-demand service after striking a digital distribution deal.
The pay-TV platform struck the deal with distributor Shemaroo Entertainment to air 22 movies from Bollywood studio UTV Motion Pictures. The movies will be available via BT Visions Bolly and Beyond subscription service, which is being run in association with Endemol-backed digital distributor MoMedia.
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