Eurosport preps iPhone app for Germany, talks about France

Eurosport is hoping to roll out its successful iPhone application in Germany this week.

The TFI-backed sports broadcaster has enjoyed huge success with its free sports news and statistics application, which has been downloaded over two million times.

Using “app-within-app” marketing it also offers a paid-for service for iPhone users that allows them to view Eurosport and Eurosport 2 live on their Apple devices. It has about 2,000 users in the UK and Ireland where it launched.

Eurosport technical staff told Informa Telecoms & Media that the paid-for app, which costs €2.99 a month, is now ready to roll out in Germany. It could happen as soon as this week, although Apple needs to give the German launch the final green light.

Meanwhile, Eurosport is talking to France Télécom-backed Orange about reworking an agreement that effectively prevents it from launching the paid-for app in its native France. Before the advent of the iPhone, it inked a video agreement with Orange that gave the cellco’s customers access to Eurosport on their handsets. It is now talking to Orange about the contract in question with a view to being able to launch the paid-or service in France.

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