France Telecom has selected IPTV middleware specialist Orca Interactives Compass content discovery and recommendations platform for its Orange TV service.
Orca’s Compass solution includes a variety of recommendation engines to provide personal, optimised recommendations to TV, PC and mobile users. Orange subscribers will be able to discover content that is relevant for them, which Orca said would result in increased customer satisfaction and higher conversion rates. ÂThe advanced TV technologies of today have really revolutionised how people think about television.Â This project exemplifies the degree of personalisation that operators will need to offer in order to stay competitive,Â said FranÃ§ois Moreau de Saint Martin, CEO of Viaccess and chairman of Orca Interactive, which is a subsidiary of France Telecom-owned Viaccess.
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