Sky Deutschland steadies losses

Sky Deutschland managed to steady its losses during the fourth quarter. It posted a loss of €114m, unchanged from a year earlier.

The German pay-TV operator added 39,000 new subscribers during the fourth quarter, meaning that it attracted a total of 369,000 new customers during the six months since the company rebranded from Premiere in June, leaving it with 2.47 million direct subscribers at the end of 2009. ARPU increased to €27.45 from €25.77 the previous quarter and churn was down to 21.6% from 23.3%.

Fourth quarter revenue was down slightly to €230.2m from €236.1m a year earlier. Full year revenue was €902.1m, down from €941.1m, which was in line with expectations.

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