Sky Deutschland steadies losses
Sky Deutschland managed to steady its losses during the fourth quarter. It posted a loss of 114m, unchanged from a year earlier.
The German pay-TV operator added 39,000 new subscribers during the fourth quarter, meaning that it attracted a total of 369,000 new customers during the six months since the company rebranded from Premiere in June, leaving it with 2.47 million direct subscribers at the end of 2009. ARPU increased to Â27.45 from Â25.77 the previous quarter and churn was down to 21.6% from 23.3%.
Fourth quarter revenue was down slightly to Â230.2m from Â236.1m a year earlier. Full year revenue was Â902.1m, down from Â941.1m, which was in line with expectations.