Disappointing performance from Playboy

Revenues at adult entertainment specialist Playboy’s international channels dropped sharply in 2009. It reported revenues of US$42.6m (€31.6m) last year compared to US$49.8m a year earlier. However, revenues from the international networks did increase in the last quarter of 2009, coming in at US$10.2m compared to US$9.9m in the same period in 2008.

Playboy CEO Scott Flanders said the company remains a long way from “effectively monetising the power of the Playboy brand”. He said: “Although each of our businesses has promising opportunities, our operations are subscale in industries dominated by large players.”


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