French broadcaster TF1 will offer interactive services to broadband-connected TV sets following a strategic partnership with TV set manufacturer Samsung.
The three-year deal will see TF1 providing its viewers with interactive services tied to TF1’s brands and content, including news, weather, sport and programme information. The TF1 Vision video-on-demand service will also be available on connected Samsung TVs and Blu-ray players this year.
TF1 chairman and CEO Nonce Paolini said: “The alliance between TF1 and Samsung opens new prospects for distributing content and services to viewers. It reflects our policy of forming strategic partnerships with key players in the consumer electronics industry, while respecting the viewing public and the audiovisual ecosystem”.
LG Electronics recently signed a similar deal with Orange to deliver exclusive access in France to an Orange portal on connected LG TV sets, offering various multimedia services, including Orange Sport, news services 24/24 Actu and radio service Liveradio along with as other content including TV programmes and music.