Polsat remains king of Polish DTH

Polish DTH operator Cyfrowy Polsat ended 2009 with 3.2 million subscribers.

The operator, which claims to be Europe’s fourth-largest DTH platform behind the UK’s BSkyB, France’s CanalSat and Sky Italia, added 286,000 subs during the fourth quarter, taking its base to over three million. It attracted a total of 476,000 subs during the year.

An additional 700,000 customers received free-to-air channels via a Polsat decoder, which also gives them access to the operator’s VOD service. This means that 28% of Polish households now have a Polsat set-top.

“Both the entire fourth quarter and December, which saw increased subscriber base of 200,000, are among the best in our history,” said president Dominik Libicki.


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