PlayJam launches connected games network

Interactive gaming specialist PlayJam has secured a number of distribution deals for the launch of its new connected TV games service via Sony Bravia HDTV’s, iPhones, cable operator UPC, DTH operator Dish India and Freeview.

PlayJam said it plans to create a connected games network of over 450 million devices over the next few years. It will deliver an integrated service alongside a cross-platform reward scheme that it hopes will further frequent and loyal usage.

The company has developed a series of TV widgets that will be available on Sony Bravia internet widget-enabled HDTVs. New carriage deals have been secured with UPC to distribute a PlayJam branded channel across its European network of over five million digital cable customers as well as to supply games to Dish India’s subscribers.

PlayJam is also working with Rovi to incorporate dedicated games channels into their interactive programme guides. It has also adapted some of its titles for Apple’s iPhone and is delivering its service to other mobile phone devices via Anti Labs’ game player. PlayJam’s sister company Electra Entertainment will also be partnering with UK retailers to distribute the technology via a range of Freeview devices.