Mirada to deliver interactive ads to Sky Italia

Interactive TV specialist Mirada is to deliver interactive advertising applications to Italian pay-TV provider Sky Italia.

The applications delivered by Mirada will allow viewers on the Sky Italia platform to respond to invitations in the interactive menu and allow brands to offer additional associated content or product information.

Mirada, which recently opened an office in Milan, was able to develop and integrate its application with 20 different types of set-top boxes for the Italian pay-TV operator, the company said.