Mediaset adds to Premium pay-TV offer

Italian media company Mediaset will launch a video-on-demand component to its DTT-delivered Mediaset Premium pay-TV offering, starting November 20.

It is launching a 160GB DVR and a 50-movie VOD offer. The first-run movies will be refreshed daily. The new set top will retail at €139.

Mediaset said it expects to have 4.5 million Premium customers by end-2010, a 12% increase on the four million expected at end-2009. Company vice-chairman Piersilvio Berlusconi said that he is targeting breakeven for the pay-TV services next year.


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