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Sky Deutschland remains ambitious despite losses

German pay TV operator Sky Deutschland reiterated plans to become profitable in 2011, despite announcing further losses in its third financial quarter.

The company, which was recently rebranded from Premiere, made a loss of €87.9m, compared to a loss of €27m a year earlier from revenues of €208.5m, compared with €248.9m a year earlier. However, it told investors that it expects to break-even by the end of next year and turn a profit in 2011. The company was slightly buoyed by an increase in subscribers from 2.41 million last year to 2.43 million this quarter.

Churn was slightly higher for the quarter than the previous three months at 23.3% compared to 22.4%, reflecting the phasing out of heavily discounts and Flex subscribers.