Jinni first to join NDS partner programme
Content discovery specialist Jinni has become the first company to join conditional access and interactive TV technology specialist NDSs recommendations engine partner programme.
NDS will now offer JinniÂs services to its customers. JinniÂs recommendation engine takes a so-called Âsemantic approachÂ, based on proprietary algorithms that reflect the way people think and talk about entertainment, according to NDS.
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