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CNBC secures sponsorship deal with Erste Group

Business news channel CNBC has secured a deal with financial services provider Erste Group Bank to run a three-week advertising and sponsorship campaign around its planned Emerging Europe strain of programming covering central and eastern Europe.

The campaign will run across Europe, the Middle East and Africa from October 26 and will include spot ads and sponsored ‘hot-boards’ featuring market updates from the region. Erste Group will also sponsor a series of 30-second vignettes, including interview highlights from Emerging Europe. Emerging Europe will be a week-long focus, beginning on November 2.